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# security Data & Privacy Assessment

Calculate your personal data's market value to data brokers

health_and_safety
Health & Medical Information
Most valuable - medical conditions, symptoms, medications
sensors
Digital Behavior
Apps, tracking, fitness data, location patterns
shopping_cart
Consumer Profile
Shopping habits, social media, financial data
work
Professional
Career, education, income, business data

### Select Your Data Categories

Choose which types of data you share digitally

Search health symptoms online Take prescription medications Have chronic health conditions Buy vitamins/supplements online Have health insurance Used genetic testing services
Track health metrics digitally Visit medical facilities regularly Buy health products online Use health/fitness apps Use fitness trackers/smartwatches Store data in cloud services
Frequent online shopping Active on social media Share location data Use financial apps/services Use streaming/entertainment services Have loyalty/rewards cards
Professional networking sites Business/work-related data Educational background data Income level indicators Share employment history Resume/CV data available online
analytics Annual Privacy Value
$950 - $2,000
Your personal data's annual market value to data brokers

### lightbulb Privacy Protection is Financial Protection

Data brokers generate significant revenue by selling your personal information to advertisers, insurers, and other companies. By using privacy-first tools like CARE Notes, you're protecting not just your privacy but also the financial value that would otherwise be extracted from your personal data.

Key Insight: The more health-related data you generate online, the more valuable you become to data brokers. Privacy-first health documentation tools help you maintain control over this value.

### forum Professional Privacy Conversation Starters

Professional data analysis shows my health information is worth $40-60 annually to advertisers - that's why I use cryptographic privacy tools
Data brokers value my personal profile at nearly $2,000 per year - I've moved to privacy-first alternatives to retain that value
Those 'free' health apps monetize your medical data at enterprise rates - I calculate the real cost of my privacy
Between protecting my data value and avoiding unnecessary costs, privacy-first tools provide measurable ROI
I run regular privacy audits because data brokers treat personal information as a commodity - I prefer to keep the value for myself